AI-Powered Sales Experiences
Designing and building AI tools that fundamentally change how sellers create, personalize, and deliver customer experiences.
To address a growing gap in enterprise sales — the inability to personalize at speed without sacrificing quality — I designed and built a suite of AI-powered tools that allow sellers to generate demos, slides, videos, and even fully customized Zoom environments tailored to each customer.
This work goes beyond experimentation. I personally designed, built, and deployed production-grade AI tools used by sales teams in real deals.
Custom built demo environment for Zoom AI COmpanion 3.0
Generative Video
Generative Slides
Dynamic Experience Generation
Sales Tooling
Project Overview
Sales teams are under constant pressure to personalize — especially in enterprise deals — but most tools force an impossible tradeoff between speed and relevance.
The goal of this work is to remove that tradeoff entirely.
I design and build AI-powered systems that allow sellers to generate customer-specific sales assets on demand, including:
- AI-customized demo videos
Demo videos with tailored product usage and custom voiceovers generated using ChatGPT and ElevenLabs, designed to reflect how a specific customer would actually use the product. - A synthetic, AI-generated Zoom environment
A fully interactive Zoom workspace populated with customer-relevant tools, workflows, and resources, allowing buyers to experience Zoom in a context that mirrors their real environment. - An AI-driven deck customization tool
A system that takes standard Zoom pitch decks and rewrites the copy slide by slide, tailoring language, emphasis, and examples to match the customer's business, priorities, and initiatives.
The result is a growing ecosystem of AI tools embedded directly into the sales workflow — enabling sellers to move faster while still showing up with relevance, polish, and credibility in executive conversations.
Product-in-context (buyer-first)
Always show the product in the context of the buyer's business.
Personalization at scale (tools)
Build tools that let every rep personalize at scale.
Design Process
The work starts by defining what should be automated — and what must remain intentional.
I design AI systems to handle scale and customization, while preserving human judgment where it matters most. Each system is built to:
- Accept structured inputs about the customer, industry, and sales motion
- Generate custom demos, slides, and videos aligned to that specific context
- Preserve narrative structure and value positioning, not just surface-level copy
- Maintain visual and experiential quality appropriate for executive audiences
One of the most ambitious outcomes is a fully AI-generated Zoom environment — dynamically assembled from customer inputs — where every screen, demo, and story adapts to the account in real time.
These tools are designed to amplify seller thinking, not replace it — giving sellers better starting points, clearer narratives, and more credible assets without removing their judgment or voice.
AI Generated Assets
Demos, videos, slides, and environments dynamically generated per customer, without manual assembly.
User NPS
Consistently high satisfaction scores from sellers using the tools in live deals, reflecting trust and usability.
Faster Prep Time
Sellers move from account research to ready-to-present assets in minutes instead of hours, without sacrificing relevance or quality.
An AI workflow for Zoom Value Story creation
The backend configuration of the custom demo environment
Implementation & Results
These AI tools are now actively used across live sales motions and customer engagements — shaping how sellers prepare, personalize, and present.
Measured impact includes:
- Significantly faster preparation for executive and customer meetings, without sacrificing quality
- Meaningful personalization at scale, with assets tailored to each account rather than reused generically
- Higher seller confidence when presenting to senior buyers, driven by relevance and credibility
- Strong organic adoption, with usage spreading through teams via word-of-mouth rather than mandate
What began as targeted tooling has become a core part of how sellers think, prepare, and show up in high-stakes conversations.
What People Say
"These tools finally make AI feel useful in real selling — not experimental."